Case Studies :: Paul Shanklin
What Paul Shanklin does
Paul Shanklin is the Rush Limbaugh show's "man of many voices", and a constant source of political humor. Over the years, Paul has written and produced over 800 political humor song parodies, political humor skits and political humor spoof commercials for the show, and has released seven successful albums.
The Challenge
Paul Shanklin had a well-designed, professional Web site but was not pleased with his lack of search engine rankings. The site was simply not performing. The challenge was to boost holiday traffic in order to help him achieve his year end sales goal. Adding to the difficulty was the short timeline imposed to avoid missing the holiday rush.
The Solution
NeboWeb focused
on putting a strategy in place to drive targeted Web traffic to his
existing Web site.
We did a thorough analysis on his website’s “search engine friendliness,”
and ran a baseline ranking report to see where in the search engines his
site was currently visible.
Once the analysis was completed, we implemented an aggressive search engine
optimization plan that took advantage of his unique niche in political humor. Within 2 weeks
the site
had 107 top ten rankings across 13 major search engines for numerous relevant
terms. His site achieved number one rankings for numerous targeted terms,
and his holiday sales were stronger than ever.
”A joy to work with. The results were above my expectations.” Paul Shanklin, www.PaulShanklin.com
NeboWeb worked closely with Paul in order maximize his Web presence spend
and help him reach his search marketing objectives. To learn more about Paul
Shanklin please visit
http://www.PaulShanklin.com.
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